In 2016, Grab launched Grab Wives Academy and reached 100 Grab drivers’ wives. This year, we aim to reach and empower 600 to 1000 drivers’ wives and inspire thousands more.
Nine out of every ten housewives are ill-equipped with managing the money remitted by their husbands, the Grab drivers. If the wives are not given the necessary skills and opportunities to manage or grow their husband’s income, the endless cycle of poor money management within the Filipino family will continue.
In recognition of the importance of the role of wives in achieving success for the community, GRAB Misiskolar was born. GRAB Misiskolar is an initiative with the goal of empowering and educating the drivers’ wives to be wiser about handling their husband’s hard-earned income and enabling them to start their own mini-gosyo.
This August 13 in Mega Tent Libis, Misiskolars from Metro Manila became part of a full-day entrepreneurial program which included finance management and family planning talks from as well as different livelihood workshops such as no-bake cake making, perfume-making, direct selling, starting up your own business, and getting the needed start-up capital.
As an extension of the campaign and with the help of partners – Unionbank, Lendr, Avon, Sunlife, Angat Pilipinas, and Generika Drugstore, Grab aims to give the wives the chance to start earning by putting up a business. With the help of digital partners and mommy bloggers, the program aims to reach out to more wives and inspire them to be more madiskarte about the family finances – so they can become wais sa pamilya and wais sa pera.
The Grab Misiskolar program will also be launched in Cebu, targeting 400 wives.
Witness the journey of the GRAB Misiskolars from misis to wais na misis through our Facebook page, GRAB Misiskolar. Share your thoughts, spread the word and join us in empowering more Filipino families – one #GRABMisiskolar at a time